You Can Start a Profitable YouTube Channel in 2025

“You must start a YouTube Channel Clara!”
A close friend implored.
This dear friend had observed my life, what I was doing, how I was doing it, and those I was reaching. He felt I needed to widen my audience to benefit even more people.
He didn’t know I had a “roadblock” in my head. I couldn’t get past my belief that social media was a dangerous place for a Christian. It could land you into trouble… sin. Terrible sin, lol! Never mind that I kept diving into these “dangerous” waters, YouTube and Google especially, in search of answers.
This “roadblock” prevailed up to 2020. Then the Covid 19 Pandemic hit. And it hit hard!
Let me not bore you with the details of the pandemic effects. You know that we were all seriously affected.
It had to take the pandemic for the roadblock to begin slowly crumbling.
Right in the middle of the pandemic, God led me to start a YouTube channel.
I jumped into the YouTube world with scanty knowledge and near zero experience. In retrospect, I think I was overconfident. I hoped I would clock 10k subscribers in a month or so.
Lo and behold. I didn’t realize it would be a long tedious journey, an arduous assignment. I was a rookie Christian YouTuber whose gut persuaded her that she had something to offer to the world.

Thankfully, 4 years and numerous silly mishaps (that I hope to write about soon) later, I’m grateful for a channel that is growing every day. It is not where I would have liked it to be but it’s certainly not where I started.

Are You Ready to Start Your YouTube Journey as a Homemaker?

When I started having a measure of success on YouTube, people started asking me to share my “success story.”
I hereby submit my “success story” albeit with fear and trembling. I sincerely hope and pray that someone will be inspired.
I’m intensely passionate about young homemakers being able to work from home to enable them to be available for their young families.
Starting a YouTube channel is an option that can help a homemaker start a home business and build a community and a customer base online.
I’m not saying this is going to be for everybody. It is not. I’m talking to those who sense this is an option they can tap into as God leads them.

Here is my Simple Guide to Starting a YouTube Channel as a Homemaker

In this post, I’m sharing a simple guide to starting a successful and impactful YouTube channel as I share my experience in the YouTube game.
If I had implemented this guide as I’m sharing here, I would have grown much faster. I hope this will help you grow faster than I did.
Let’s get into our 7-step guide to starting a profitable and impactful YouTube channel as a Christian homemaker.

1. Pray

I’m assuming you tapped on this post because you are a Christian. You have a personal relationship with God through Jesus Christ his Son.
You also know that God leads and guides each of His children as they pray. He commands us to pray. He wants us to entrust our thoughts, plans, and endeavors to him so that he might guide us into his will.
Starting a YouTube channel is no exception.
It is God’s will for us to impact the world with his love as he uses us and provides for us. We therefore pray so that God leads us as we begin.
We also pray so that God can work on our hearts, dealing with any motive for starting the channel that doesn’t align with his will.
He also works to help us refine the God-ordained mission to reach others with what he has deposited in us so we can do it according to his will.
God’s will is that we would remain humble, trusting him on the journey.

2. Identify the problem you’re solving and your unique solution

I can’t count the number of channels I’ve come across on YouTube that are not growing simply because the person who started the channel thought it was a space to showcase their day-to-day life, what they are wearing, eating, doing, going…
Unless you are a celebrity, the harsh truth is no one is interested in your life. Most people are on YouTube for personal gain: self-gratification, education, or solutions.
It can be a simple problem like how to tie a tie, save money with a low income, or relate well with your boss.
They are on YouTube because they need their problem solved. If you are not available to solve their problem, especially as a small new YouTuber, they’ll go to another person who has a solution to their problem.
What problem are you solving?

I’m grateful that God has created each of us uniquely. More often than not, he has gifted us distinctly with a God-ordained solution to a problem mankind is facing.
The magnitude of the solution may vary from one individual to another depending on the capabilities he has endowed each of us with. (Remember the story of the talents in the Bible?) This notwithstanding, he has gifted each of us. In that gift lies a solution to someone’s problem.
Coupled with this are the experiences in life that God has given you that help you to be best placed to solve a certain problem. Part of what forms our experience might be what we did in college that helps us understand the problem and its solution better.
Are you good at Math? Can you teach children math in such a way that you can become their go-to expert in Math? Can you help newbies begin their homeschooling journey from your 5-year experience with homeschooling? Does your study of the Scriptures help younger women connect with God deeply in a way that answers their key life questions?
For example, my YouTube channel helps homemakers affordably practice hospitality by sharing budget-friendly meals that can be prepared without an oven.
You don’t need vast experience to share a solution. Look back at yourself 3 to 5 years ago. What do you know now that you wish someone might have told you? That might be the solution someone else is ardently searching for!
In sharing your solution, you will discover more and more solutions to your audience’s problems. (Luke 6:38)

3. Know your audience

Who are you reaching? What are their demographics? Are they on YouTube? What are their unique challenges? How can you communicate effectively with them?
When I began the YouTube journey, I might not have fully known my audience as I should. This one reality worked for me though: I was walking with younger women who happened to be millennials.
Most of them were finishing college, getting married, or starting life on their own. Unknowingly, this informed my content production.
As my content grew, YouTube studio analytics confirmed that many of my viewers were millennials, followed by Gen X. Close in number to these are Gen Z.
Understanding your audience will help you minister to them effectively. You will also find that this understanding will help you find unlimited ways to solve their problems. You’ll seldom run out of ideas to meet the needs of your audience.
Determine whom your content is reaching and their unique needs then obsess over solving their problems.

4. Determine how you will meet this need with your unique personality

One of the reasons why most of us have shied away from offering our solutions is what is commonly known as the imposter syndrome and the feeling that the solution is already out there. Someone else has already given it.
I recently got a comment on one of my YouTube videos. This person said I talk too much. Rather than get offended and try to change my approach, I immediately realized I was not the one to offer her a solution. She would probably resonate with someone else offering the same solution with their unique personality that isn’t like mine.
I chat a lot in my videos to explain the process. On the other hand, I have a friend who says nothing on her channel. Instead, she captions her process.
How might God be leading you to offer your solution with your unique personality?

Does he want you to demonstrate the solution practically, do a voiceover of your video, sit down and talk to your audience on camera, or go live on the platform?
Let me add that starting your channel, sharing your content in multiple formats, and focusing on using the format that resonates with your audience might help you effectively reach your audience.

5. Research and study how successful YouTubers in your niche have done it

There’s nothing new under the sun, goes the adage from the Scriptures.
Since time immemorial, men have been solving the same kinds of problems. They might have mutated depending on the times and the seasons.
Researching how others have done YouTube helps you understand their problems, find existing gaps in the problem-solving process, and serve your audience even better.
We will look at research in two areas. We will cover the other one in the next point.
As you research, remember that you are not copying what others are doing. This research is helping you shorten your learning curve so you don’t make simple mistakes you could have easily avoided.
I went into the YouTube world thinking because God had led me, I knew it all. We often laugh with my daughters when I watch the first videos I posted on YouTube. I’ve purposely kept them on the channel. One of my intros was 3 minutes long! What made me think people were interested in what I had to say, especially strangers coming to the channel for the first time?
I still have fairly long intros. The difference is I’m now strategic with my intros, sharing what I’ve promised in the video upfront.
A little research would have spared me this mistake and others.
As you research, ask yourself: Why am I captivated by a certain video and not another? Why have I subscribed to this channel? What problem are they solving? How are they solving it? How do they title their videos?
Studying smaller channels yields even better results because it helps you understand how they are getting discovered on YouTube.
A little research can help you start on the right footing without thinking you know what to do.
Allow me to say this though it looks contradictory: Don’t over-research. There’s a learning curve that will never happen until you get into the trenches of YouTube and do the work. Go ahead and start your channel to learn even more.

6. Be a Student of the YouTube platform

I’m glad I finished the previous point by saying don’t over-research.
You will need some initial research to know, for instance, how the YouTube algorithm and Search Engine Optimization on YouTube works, how to title your video to reach your target audience, how to remain in YouTube’s good books, and the changing trends on YouTube that could affect you or your audience.
Overall, though, this will be a continuous learning process. Subscribing to channels such as The Think Media Podcast will keep you updated on what’s happening in the YouTube world so you can remain informed and suitably positioned.
Don’t listen to many so-called YouTube gurus. The advice they give may not always work for your niche. Once you’ve started a channel, listen to at most 3 experts in the YouTube space while implementing what you are learning.
Commit to learning and implementing at least one thing on the channel weekly.
When I began the YouTube journey, I soon realized there was a lot to learn. I committed to learning and implementing one thing or skill at a time.
Sometimes it would be about learning to edit thumbnails. Other times it would be how to set up a YouTube banner. Often, I would learn about keywords and what to include in my description. Other times it would be as simple as researching whether video length mattered for my niche.
I haven’t touched on platforms like Canva for thumbnails or video editing Apps. You can’t learn it all in one go. This can be overwhelming. Learn one thing at a time and implement it.

7. Start your channel and implement a consistent posting schedule that works for you

A mistake I made when I started the channel was to have a posting schedule that wasn’t practical. Posting up to 5 videos a week sometimes (recipes for that matter) as a work-from-home homeschooling homemaker was a tall order. I couldn’t keep up. I had to slow down.
Also, when I’d get busy, I’d stay for several days without posting. This wasn’t helping the channel or helping me to grow.
I find a once or twice-a-week posting schedule works very well for busy moms. It is still a stretch but mostly manageable.
As you post consistently, remember that YouTube is a marathon, not a sprint. It could take a long time for your channel to grow, (at least for most of us). Get prepared psychologically.
It took a whole year to get 1000 individuals subscribing to my channel. I waited almost two years before I qualified for YouTube monetization. Go in, knowing you are in for the long haul.
I made many mistakes starting the channel. That is the subject of my next post. Look out for it, so you won’t have to make the same mistakes.
Can you, as a homemaker, start a successful profitable YouTube Channel? I’m certain you know the answer to this question.
Implement what I have shared above. I trust that you will soon have a channel that is a blessing and offers the solution that someone is fervently searching for.